As the Director of Marketing and Communications for the Naperville Park District, Sameera leads the planning, development and execution of all marketing and communications related initiatives for the agency that serves a community of more than 146,000 residents. She is responsible for developing all District publications including the quarterly Program Guide – a catalog that is distributed to 55,000 households – leading email marketing and social media projects, directing public relations efforts across the organization, overseeing the design and branding of promotional materials and managing sponsorship development.
From a community perspective, Sameera is the organizer of the Communications Roundtable – a group of marketing professionals who represent various civic and community organizations in Naperville – that meets several times a year to share best practices, collaborate and provide support to one another.
Sameera has represented the Naperville Park District as a speaker on marketing topics at the state level for the parks and recreation industry and has authored several articles on marketing, recreation and special events that have been published in local and state publications.
Sameera has a Bachelor of Science degree in public relations from Illinois State University and a graduate marketing certificate from North Central College. Although she has spent the bulk of her career working in the public sector, Sameera also possesses private industry experience, having worked as a communications professional in IT and software design.